Ice creams getting smaller - for the good of your health

This from the BBC website:

http://ift.tt/1ZSxGRF

Quote:

Unilever, the multinational firm behind brands including Magnum and Cornetto, is to make all its ice creams aimed at adults smaller.

I'm sure that prices will fall commensurate with the reduction in portion sizes and that this really is an exercise in public heath improvement and nothing at all to do with protecting or improving profit margins :rolleyes:

via International Skeptics Forum http://ift.tt/1OVkKQi