dimanche 22 avril 2018

The Hacking of the American Mind

The Hacking of the American Mind:
The Science Behind the Corporate Takeover of Our Bodies and Brains
Robert H. Lustig, M.D

Yes, it's a book, but you can capture the essence of the thesis in this lecture:

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Why do investment bankers care whether we are eating carbohydrates or fats?

Fat: The New Health Paradigm

It should be obvious why the pharmaceutical industry is concerned that statins may no longer be golden ticket that it once was.
However, when one door closes, another one opens, and a new drug for the next big self inflicted disease will take up the slack.

The cholesterol and calorie hypotheses are both dead — it is time to focus on the real culprit: insulin resistance


He proposes how the food and tech industries have made us addicted to their products, and provides some compelling science ( IMO ) to back it up.

It is all about dopamine and serotonin.

He discusses how various chemicals ( sugar, drugs )and products ( social media ) trigger dopamine release and create addictions.

Some key points:
1) Reward is not contentment, and pleasure is not happiness
2) Reward is dopamine, and contentment is serotonin
3) Chronic excess reward interferes with contentment
4) Chronic stress drives reward at the expense of contentment
5) Business has intentionally conflated pleasure with happiness,
specifically to get you to buy its junk or engage in hedonistic behaviors
that are profitable to them
6) Government legislation and Supreme Court decisions have made
it easier to buy that junk or engage in those behaviors
7) Individuals and society have become fat, sick, stupid, broke,
addicted, depressed, and most decidedly unhappy

It's hard to look around you and deny that this is happening.

How much do you anticipate returning to these discussions, to see what someone has to say about the intellectual bombshell you just dropped?:D


via International Skeptics Forum https://ift.tt/2Jg5G3S

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